On November 1, John Burn-Murdoch, a Financial Times columnist and chief data reporter, posted a long X thread with his FT piece arguing that the productivity rise in AI-adopting US sectors began in 2020, before AI agents existed, shows up only in the US, and comes mainly from tech layoffs and hiring pullbacks rather than AI. The thread opener has about 1,344 likes, 306 reposts and 186K views. Gavin Baker, managing partner and CIO of Atreides Management, quoted the FT charts and said it is hard not to see some evidence of "ROI on AI," citing a16z and EPB Research data; his post has about 793 likes and 102K views. Burn-Murdoch replied that he is "slightly on the fence" and that the data cannot rule out a role for AI. These are two readings of the same data, not a settled finding.

Key Takeaways

  • ✓Opener: John Burn-Murdoch's thread, posted 2026-11-01 15:04 UTC, with about 1,344 likes, 306 reposts and 186K views; his X bio says he is an FT columnist and chief data reporter
  • ✓His core argument: the productivity rise in AI-adopting US sectors started in 2020, and even a 2022 re-acceleration is "too early to be AI. Back then it was chatbots, not agents"; other rich countries use AI just as widely but show no similar jump
  • ✓Splitting productivity into output and headcount, he argues the US acceleration since 2022 is mainly a tech layoffs story: output stayed on trend while employment fell
  • ✓Counterpoint: Gavin Baker's reply, with about 793 likes and 102K views; citing EPB Research, he says the 3 industries that adopted AI most went from 2.2% to 5% productivity growth, and that the US is 72% of Anthropic revenue (figures he cites from third parties; AICoder has not verified them)
  • ✓Replying to Baker, Burn-Murdoch said he is "slightly on the fence": the "this looks like AI" case is overstated, but the data cannot rule out a role for AI either
X discussion: FT chief data reporter John Burn-Murdoch says the US productivity jump "doesn't look like AI" and is mostly tech layoffs, while Gavin Baker argues it shows "ROI on AI"
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In-Depth Technical Analysis

Background

Whether AI is actually raising productivity is one of the most argued questions in investing and policy this year. A chart showing US tech, finance and professional services pulling far ahead of the UK, Canada, Australia and Europe in output per worker has been circulating on X as proof that AI is showing up in the macro data. FT chief data reporter John Burn-Murdoch says he made that chart, and that he made it to argue the opposite.

The argument

His reasoning has three steps. First, timing: the rise starts in 2020, and even a 2022 re-acceleration predates usable AI agents. Second, geography: these sectors use AI just as widely in other rich countries, which show no similar rise. Third, decomposition: output grew roughly on trend, and the change comes mostly from US tech layoffs and hiring pullbacks. He calls it the old story of the US labour market reacting more flexibly to the same shocks. Gavin Baker argues instead that the reversal of pandemic over-hiring began before ChatGPT, and the upward trend resumed afterward, which he reads as a sign of returns on AI.

Benchmarks and data

There are no model benchmarks here. The numbers come from the two posts: Baker cites EPB Research saying the 3 most AI-heavy industries went from 2.2% to 5% productivity growth, and says the US is 72% of Anthropic revenue. These are third-party or vendor figures he cites, and AICoder has not verified them. On reach, Burn-Murdoch's opener has about 186K views and Baker's reply about 102K.

What it means for builders

For teams selling AI products, the takeaway is that macro data cannot yet prove AI's productivity effect on its own. A more reliable way to show value is to measure it in your own setting: task completion time, rework rate and output per person, before and after. For the full argument, read Burn-Murdoch's thread and the FT piece he linked (paywalled).

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